Compare with the Lee Jeans brand, Lee Watch is the new business and product line for Lee Group. We evolve the Lee brand spirit that is Stay Curious to the Lee Watch SI design. Same color and elements in interior design with Lee Jeans, we used the bicycle wheels, hobs and water pipes to display to Lee Watch series. Through the branding, Lee inspires people to make a different attitude towards life. More breaking rules, exploration and getting new experiences.