2WHEELS advocates urban energy-saving carbon reduction. It is also the only one of the market to do only a belt conveyor system. This urban ride brand is the combination with quiet, lightweight, clean, efficient and low maintenance cost. It brings joy and confidence in every urban rider. For the branding identity design, we put the focus on “2”, and make the “2” in the negative form of logo symbol. The font design in logo is with the brand characteristics of belt conveyor system of belt tooth pattern. The whole branding impression is about easy, youth and lightweight urban ride.