Dark Moss Fashion Shop


DarkMoss is a retailing shop for individual fashion designers in Shenzhen. To emphasize the uniqueness of the customer’s taste, we picked the idea of “silence” from the traditional calligraphy and dark green tone as the theme of the visual identity design. What is more, in order to allow the shoppers experiencing the changes between time and seasons during shopping, we combined different elements such as soils, rocks, plants, wind- breezing, floating water, light, etc together from the aspect of graphic design to the interior design of the shop.

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